Northlake
High-AOV furniture brand scaled past the $10M wall.
$22M
Revenue
from $8.4M
$1,840
AOV
LCP 1.6s
Site speed
+38%
Assisted revenue
The challenge
High AOV meant long consideration windows. Retargeting was shallow, site was slow, and paid traffic was bouncing at 78%.
Our approach
- 01
Rebuilt the PDP as an editorial consideration page — room scenes, materials deep-dive, customer reviews above the fold.
- 02
Deployed a 28-day multi-touch retargeting architecture across Meta, Google, and connected TV.
- 03
Launched a "design studio" content arm — 40 long-form videos built for mid-funnel consideration.
- 04
Site replatform on Next.js + Shopify dropped LCP from 4.1s to 1.6s.
Outcomes
- Revenue from $8.4M to $22M in 14 months
- AOV held at $1,840 while traffic 3×d
- Assisted revenue attribution jumped 38%
- Return on ad spend up 1.9× after site replatform
Multiply the number.
A ten-day audit, a ninety-day sprint, or a multi-year partnership. Start with the audit — you'll know by day two whether we're the right operators for you.