Vesper Foods
A seven-figure retail brand becomes a DTC category leader.
+318%
Subscribers
£184
LTV
from £72
3.9%
Site conversion
from 1.4%
60/40
Retail-to-DTC mix
The challenge
Strong retail distribution (Waitrose, Whole Foods) but a dated DTC site, unclear subscription value, and marketing spend bleeding into retail-cannibalization.
Our approach
- 01
New brand system — repositioned from "healthy snack" to "ritual food" to justify premium.
- 02
Next.js + Shopify Hydrogen replatform with sub-200ms LCP.
- 03
Subscription architecture with tiered boxes + a skip/swap flow that cut churn in half.
- 04
Incrementality-led media planning to isolate retail-lift from DTC demand.
Outcomes
- DTC revenue tripled in 9 months
- LTV more than doubled, payback down from 7 to 2.3 months
- Conversion rate nearly 3× after the replatform
- Retail revenue held flat — incrementality proven
Multiply the number.
A ten-day audit, a ninety-day sprint, or a multi-year partnership. Start with the audit — you'll know by day two whether we're the right operators for you.