Insights

Playbooks, teardowns, and unfiltered takes.

Short reads and long ones. Written by the operators running the accounts, not the marketing team writing the blog.

All Playbook Measurement Creative Strategy

Why We Ship 24 New Creatives a Month (and You Should Too)

Creative output — not targeting — is the bottleneck of modern paid media. Here's the weekly sprint we run to feed the ad account without burning out the team.

Zain A. · 2 min read

Creative

AI Creative in Paid Media: What's Actually Working in 2026

Not every AI ad is slop. We've shipped thousands through Meta and TikTok — here's where AI beats UGC, where it doesn't, and how to keep the platforms from down-ranking you.

Hina R. · 3 min read

Accepting 4 partners · Q2

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